{"id":30871,"date":"2025-03-22T00:00:00","date_gmt":"2025-03-22T03:00:00","guid":{"rendered":"https:\/\/informatepy.com\/2024\/?p=30871"},"modified":"2025-03-21T14:37:10","modified_gmt":"2025-03-21T17:37:10","slug":"lula-lanza-una-ofensiva-publicitaria-para-salvar-su-gobierno","status":"publish","type":"post","link":"https:\/\/informatepy.com\/2024\/2025\/03\/22\/lula-lanza-una-ofensiva-publicitaria-para-salvar-su-gobierno\/","title":{"rendered":"Lula lanza una ofensiva publicitaria para salvar su gobierno"},"content":{"rendered":"\n<p>Ante una impopularidad sin precedentes en su tercer mandato,\u00a0<strong>Lula da Silva<\/strong>\u00a0ha optado por una ofensiva publicitaria agresiva para salvar su gobierno de una\u00a0<strong>crisis<\/strong>\u00a0econ\u00f3mica.<\/p>\n\n\n\n<p>La estrategia de comunicaci\u00f3n, orquestada por el reci\u00e9n instalado&nbsp;<strong>Sid\u00f4nio Palmeira,<\/strong>&nbsp;director de la Secom (Secretar\u00eda de Comunicaci\u00f3n), descansa en estos ejes principales: la exenci\u00f3n del impuesto sobre la renta para quienes ganan hasta R$ 5.000, la apelaci\u00f3n al nacionalismo brasile\u00f1o y la defensa de programas sociales como&nbsp;<strong>Farm\u00e1cia Popular y P\u00e9-de-Meia.<\/strong><\/p>\n\n\n\n<p>Esta campa\u00f1a se dividir\u00e1 en tres etapas y se desarrollar\u00e1 en diferentes estados, comenzando por Bah\u00eda, el estado de los ministros de la\u00a0<strong>Secom y de la Casa Civil,\u00a0<\/strong>y uno de los principales bastiones del PT, seg\u00fan inform\u00f3\u00a0<strong>Folha de Sao Paulo.<\/strong><\/p>\n\n\n\n<p>La pieza comunicativa deber\u00eda emitirse la pr\u00f3xima semana y ser\u00e1n lanzadas digitalmente y por radio y televisi\u00f3n, bajo la responsabilidad de la Agencia Nacional. Palmeira present\u00f3 un calendario para\u00a0<strong>revertir la situaci\u00f3n en un plazo de tres meses.<\/strong>\u00a0<\/p>\n\n\n\n<p><em><strong>\u00ab\u00bfSaben qu\u00e9 es justo? Menos ingresos, menos impuestos y un poco m\u00e1s de contribuci\u00f3n de quienes ganan mucho m\u00e1s. Esto es lo que se har\u00e1 realidad en nuestro pa\u00eds\u00bb<\/strong>,\u00a0<\/em>dice una de las publicaciones en\u00a0<strong>Facebook,<\/strong>\u00a0con informaci\u00f3n de que el gobierno envi\u00f3 el proyecto al Congreso, seg\u00fan Folha.<\/p>\n\n\n\n<p>Los anuncios tambi\u00e9n destacan que quienes ganen entre<strong>&nbsp;R$ 5.000 y R$ 7.000&nbsp;<\/strong>tendr\u00e1n una exenci\u00f3n parcial. En estos casos, el descuento sobre el impuesto a pagar ser\u00e1 decreciente, hasta llegar a cero.<\/p>\n\n\n\n<p><em><strong>\u201cEn una de las tarjetas, el Gobierno compara c\u00f3mo es hoy y c\u00f3mo ser\u00e1 el a\u00f1o que viene, si se aprueba la propuesta, para cuatro profesionales diferentes: conductor, profesor, aut\u00f3nomo y enfermero\u00bb.<\/strong><\/em><\/p>\n\n\n\n<p><strong><em>\u201cAdem\u00e1s del IR, el gobierno lanzar\u00e1 una campa\u00f1a con la marca \u2018Brasil de los brasile\u00f1os\u2019, descrita como un intento de romper la burbuja de los votantes de Bolsonaro y retomar los s\u00edmbolos nacionales\u2019\u201d.<\/em><\/strong><\/p>\n\n\n\n<p>Folha remarc\u00f3 que la emisi\u00f3n de propaganda en los meses de abril y mayo sirve tambi\u00e9n para calcular la media anual que servir\u00e1 de base para el primer semestre de 2026, a\u00f1o electoral. Si el gobierno no gasta el dinero reservado para publicidad antes de mayo, cuando expiren los contratos, la cuota a la que tiene derecho para el pr\u00f3ximo a\u00f1o caer\u00e1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Impopularidad<\/h3>\n\n\n\n<p>Seg\u00fan una encuesta de<strong>&nbsp;Datafolha<\/strong>&nbsp;de febrero, la aprobaci\u00f3n del gobierno es del&nbsp;<strong>24%<\/strong>, la tasa m\u00e1s baja en los tres mandatos de Lula, frente al&nbsp;<strong>41%<\/strong>&nbsp;de rechazo, tambi\u00e9n un r\u00e9cord.<\/p>\n\n\n\n<p>La idea de la campa\u00f1a publicitaria es atraer a la clase media y frenar el desencanto popular con el gobierno.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ante una impopularidad sin precedentes en su tercer mandato,\u00a0Lula da Silva\u00a0ha optado por una ofensiva publicitaria agresiva para salvar su gobierno de una\u00a0crisis\u00a0econ\u00f3mica. La estrategia de comunicaci\u00f3n, orquestada por el reci\u00e9n instalado&nbsp;Sid\u00f4nio Palmeira,&nbsp;director de la Secom (Secretar\u00eda de Comunicaci\u00f3n), descansa en estos ejes principales: la exenci\u00f3n del impuesto sobre la renta para quienes ganan hasta [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":30872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"0","show_view_counter":"0","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"0","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"0","show_popup_post":"1","number_popup_post":"1","show_author_box":"1","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"jnews_override_bookmark_settings":[],"jnews_food_recipe":[],"enable_food_recipe":"","food_recipe_title":"","food_recipe_description":"","food_recipe_serve":"","food_recipe_time":"","food_recipe_prep":"","food_recipe_level":"","food_recipe_keywords":"","food_recipe_category":"","food_recipe_cuisine":"","food_recipe_yield":"","food_recipe_calories":"","enable_print_recipe":"","ingredient":[],"instruction":"","jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_paywall_metabox":[],"jnews_review":[],"enable_review":"","type":"","name":"","summary":"","brand":"","sku":"","good":[],"bad":[],"score_override":"","override_value":"","rating":[],"price":[],"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"jnews_post_split":{"enable_post_split":"0","post_split":[{"template":"1","tag":"h2","numbering":"asc","mode":"normal","first":"0","enable_toc":"0","toc_type":"normal"}]},"jnews_podcast_option":[],"jnews_podcast_series":[],"footnotes":""},"categories":[33],"tags":[353,831,1319,1606],"jnews-series":[],"ppma_author":[830],"class_list":["post-30871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mundo","tag-brasil","tag-destacada","tag-lula","tag-recesion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lula lanza una ofensiva publicitaria para salvar su gobierno - Informate Py Creemos en la libertad de expresi\u00f3n y en la capacidad de la gente de reflexionar\u00a0por\u00a0si\u00a0misma<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/informatepy.com\/2024\/2025\/03\/22\/lula-lanza-una-ofensiva-publicitaria-para-salvar-su-gobierno\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lula lanza una ofensiva publicitaria para salvar su gobierno - Informate Py Creemos en la libertad de expresi\u00f3n y en la capacidad de la gente de reflexionar\u00a0por\u00a0si\u00a0misma\" \/>\n<meta property=\"og:description\" content=\"Ante una impopularidad sin precedentes en su tercer mandato,\u00a0Lula da Silva\u00a0ha optado por una ofensiva publicitaria agresiva para salvar su gobierno de una\u00a0crisis\u00a0econ\u00f3mica. 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