{"id":10848,"date":"2023-06-14T20:44:29","date_gmt":"2023-06-14T18:44:29","guid":{"rendered":"https:\/\/informatepy.com\/2024\/2023\/06\/14\/el-mercado-les-gano-una-vez-mas\/"},"modified":"2023-06-14T20:44:29","modified_gmt":"2023-06-14T18:44:29","slug":"el-mercado-les-gano-una-vez-mas","status":"publish","type":"post","link":"https:\/\/informatepy.com\/2024\/2023\/06\/14\/el-mercado-les-gano-una-vez-mas\/","title":{"rendered":"El mercado les gan\u00f3\u2026 una vez m\u00e1s"},"content":{"rendered":"\n<p class=\"has-text-align-justify\">Como cada mes de junio de los \u00faltimos a\u00f1os, quienes nos resistimos a que nos digan que tenemos que hacer, que tenemos que comer o que tenemos que pensar, nos prepar\u00e1bamos para ser avasallados por la ola multicolor. Pero pasaron cosas.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">El hecho m\u00e1s importante que pudo haber significado un cambio en la mentalidad de los consumidores, y por supuesto en la de las empresas, fue el masivo boicot a Budweiser luego de hacer una campa\u00f1a publicitaria con un activista trans.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Luego de esa campa\u00f1a, <strong>Anheuser-Busch InBev <\/strong>perdi\u00f3 en valor de mercado m\u00e1s de 7 mil millones d\u00f3lares y, por primera vez desde 1982, dej\u00f3 de ser la cerveza m\u00e1s vendida de los Estados Unidos.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">\u00bfHubo empresas que no supieron leer el humor de la gente? Claro, siempre las hay. Por ejemplo, la firma Target, una cadena de tiendas de conveniencia con m\u00e1s de 2.000 sucursales en todo Estados Unidos lanz\u00f3 una colecci\u00f3n de ropa con la tem\u00e1tica del <strong><em>\u201cMes del Orgullo\u201d<\/em><\/strong> orientada a ni\u00f1os y beb\u00e9s, <strong>perdi\u00f3 US$ 10 mil millones de d\u00f3lares&nbsp;en valoraci\u00f3n de mercado&nbsp;en apenas 10 d\u00edas<\/strong> como respuesta inmediata y directa a la abrupta ca\u00edda en las ventas.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Estos dos boicots hicieron que las grandes empresas abrieran los ojos y entendieran que, la gran mayor\u00eda de las personas, los consumidores, los que pagan sus salarios, no quieren que nadie les imponga una agenda.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/informatepy.com\/2024\/wp-content\/uploads\/2023\/06\/MARCAS-NO-LGBT.jpg?resize=420%2C742&#038;ssl=1\" alt=\"\" class=\"wp-image-19412\" width=\"420\" height=\"742\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-justify\">Incluso Starbucks, una de las m\u00e1s agresivas en la difusi\u00f3n de la agenda LGBT, se ha vuelto m\u00e1s consciente de la presi\u00f3n conservadora y decidi\u00f3 eliminar los art\u00edculos relacionados. Adem\u00e1s, Starbucks, cambi\u00f3 su p\u00f3liza de seguro m\u00e9dico y ya no cubrir\u00e1 ciertos cuidados para los empleados transg\u00e9nero.<\/p>\n\n\n\n<p class=\"has-text-align-justify\"><strong>Walmart, Amazon, Apple, Google, CNN, New York Times, NBC News, The Washington Post,<\/strong> entre otras, este a\u00f1o evitaron agregar (o eliminaron) los colores de la bandera LGBT en sus logos, dejando en claro que finalmente lo que importa <strong><em>\u201cson los billetes\u201d<\/em><\/strong> y no con quien se relacione rom\u00e1nticamente cada uno, pero, lo mejor de todo esto, es que los consumidores tambi\u00e9n nos dimos cuenta, teng\u00e1moslo en cuenta en el futuro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como cada mes de junio de los \u00faltimos a\u00f1os, quienes nos resistimos a que nos digan que tenemos que hacer, que tenemos que comer o que tenemos que pensar, nos prepar\u00e1bamos para ser avasallados por la ola multicolor. Pero pasaron cosas. El hecho m\u00e1s importante que pudo haber significado un cambio en la mentalidad de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":10849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_bookmark_settings":[],"jnews_food_recipe":[],"enable_food_recipe":"","food_recipe_title":"","food_recipe_description":"","food_recipe_serve":"","food_recipe_time":"","food_recipe_prep":"","food_recipe_level":"","food_recipe_keywords":"","food_recipe_category":"","food_recipe_cuisine":"","food_recipe_yield":"","food_recipe_calories":"","enable_print_recipe":"","ingredient":[],"instruction":"","jnews_social_meta":[],"jnews_paywall_metabox":[],"jnews_review":[],"enable_review":"","type":"","name":"","summary":"","brand":"","sku":"","good":[],"bad":[],"score_override":"","override_value":"","rating":[],"price":[],"jnews_override_counter":[],"jnews_post_split":[],"jnews_podcast_option":[],"jnews_podcast_series":[],"footnotes":""},"categories":[39],"tags":[831,1031,1442],"jnews-series":[],"ppma_author":[281],"class_list":["post-10848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analisis","tag-destacada","tag-lgbt","tag-trans"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El mercado les gan\u00f3\u2026 una vez m\u00e1s - Informate Py Creemos en la libertad de expresi\u00f3n y en la capacidad de la gente de reflexionar\u00a0por\u00a0si\u00a0misma<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/informatepy.com\/2024\/2023\/06\/14\/el-mercado-les-gano-una-vez-mas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El mercado les gan\u00f3\u2026 una vez m\u00e1s - Informate Py Creemos en la libertad de expresi\u00f3n y en la capacidad de la gente de reflexionar\u00a0por\u00a0si\u00a0misma\" \/>\n<meta property=\"og:description\" content=\"Como cada mes de junio de los \u00faltimos a\u00f1os, quienes nos resistimos a que nos digan que tenemos que hacer, que tenemos que comer o que tenemos que pensar, nos prepar\u00e1bamos para ser avasallados por la ola multicolor. 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