{"id":4615,"date":"2021-04-24T08:43:05","date_gmt":"2021-04-24T12:43:05","guid":{"rendered":"http:\/\/informatepy.com\/2021\/?p=4615"},"modified":"2021-04-24T08:43:14","modified_gmt":"2021-04-24T12:43:14","slug":"populismo-y-publicidad-enganosa","status":"publish","type":"post","link":"https:\/\/informatepy.com\/2021\/2021\/04\/24\/populismo-y-publicidad-enganosa\/","title":{"rendered":"Populismo y publicidad enga\u00f1osa"},"content":{"rendered":"\n

\u00bfQu\u00e9 es el populismo<\/strong>? Es ofrecer en el corto plazo lo que no se puede cumplir en el largo. Es una forma, bastante cruel, de crear esperanzas sobre algo que no tiene ninguna esperanza.<\/p>\n\n\n\n

El populismo se genera en asimetr\u00eda informativa <\/strong>o en ignorancia<\/strong>, o en una mezcla de las dos. Los votantes no tienen la informaci\u00f3n ni los medios para entender las ofertas pol\u00edticas. As\u00ed es f\u00e1cil construir una promesa electoral cuya veracidad no puede ser verificada a bajo costo. El populismo no es ideol\u00f3gico. Lo hay de derecha, de izquierda y de centro. Todos los candidatos son, con m\u00e1s o menos \u00e9nfasis, populistas.<\/p>\n\n\n\n

Veamos algunos ejemplos. Yonhy Lescano <\/strong>bas\u00f3 su carrera pol\u00edtica en mostrarse como palad\u00edn de la protecci\u00f3n al consumidor <\/strong>y el combate a lo que llamaba \u201cpublicidad enga\u00f1osa<\/strong>\u201d, criticando empresas por ofrecer lo que no pod\u00edan cumplir. Sin embargo, hace todo el tiempo lo que critica. Su propaganda pol\u00edtica es una forma  burda (y cruel) de publicidad enga\u00f1osa. No hace ning\u00fan esfuerzo para demostrar que puede cumplir lo que promete.<\/p>\n\n\n\n

Pero no es el \u00fanico. Ver\u00f3nika Mendoza<\/strong> ofrece una econom\u00eda que no se puede alcanzar con sus propuestas de espantar la inversi\u00f3n<\/strong> y dice que generar\u00e1 un empleo que se reducir\u00e1 si hace lo que propone.<\/p>\n\n\n\n

L\u00f3pez Aliaga <\/strong>es otro ejemplo, solo que de derecha fachistoide. Plantea medidas ilegales e inconstitucionales que no resolver\u00e1n los problemas que dice que quiere solucionar.<\/p>\n\n\n\n

Y la verdad no se salva ninguno.<\/p>\n\n\n\n

\u00bfPor qu\u00e9 el populismo es un modus operandi<\/em> en la pol\u00edtica? \u00bfPor qu\u00e9 no lo tratamos como la publicidad enga\u00f1osa y sancionamos a los pol\u00edticos que ganan elecciones con propuestas tan falsas como sus intenciones?<\/p>\n\n\n\n

\u00bfPor qu\u00e9 tratamos el mercado de ideas pol\u00edticas<\/strong> tan distinto a como tratamos el mercado de bienes<\/strong>? \u00bfPor qu\u00e9 defendemos con ah\u00ednco tan distinto la libertad de mentir en pol\u00edtica de la de ofrecer productos enga\u00f1osos? Ambas cosas son una forma de \u201cestafa\u201d que es como los Lescanos, las Mendozas o los L\u00f3pez Aliaga suelen calificar los actos que ellos mismos cometen en las plazas p\u00fablicas prometiendo lo que no se puede cumplir.<\/p>\n\n\n\n

El Premio Nobel de Econom\u00eda Ronald Coase <\/strong>explic\u00f3 esta paradoja hace ya varios a\u00f1os. Nos dice que en todos los mercados, los de ideas pol\u00edticas y los de bienes, los productores (los pol\u00edticos y las empresas) \u201ctienen algunas razones para ser honestos y otras para ser deshonestos. Los consumidores tienen alguna informaci\u00f3n, pero no est\u00e1n completamente informados o, incluso, capacitados para digerir toda la informaci\u00f3n que poseen\u201d. No se entiende por qu\u00e9 el mismo consumidor, cuando es elector, s\u00ed puede ser leg\u00edtimamente enga\u00f1ado por Lescano y no cuando la desinformaci\u00f3n proviene de una empresa.<\/p>\n\n\n\n

Como nos sugiere el mismo Coase, los competidores en el mercado pol\u00edtico quieren la libertad sacrosanta para expresar sus promesas que se niegan a reconocer a los competidores en el mercado de bienes. Quieren regular peor, no que los regulen. Quieren mentir libremente sin tener que responder por la veracidad de sus afirmaciones. Quieren poner al gato de despensero. Y el gato son ellos mismos. Si existiera en el Indecopi <\/strong>una Comisi\u00f3n de Propaganda Electoral Enga\u00f1osa, la escala de multas se quedar\u00eda corta para corregir el da\u00f1o que hacen sus promesas vac\u00edas.<\/p>\n\n\n\n

Este art\u00edculo fue publicado originalmente en <\/em>Per\u00fa 21<\/a> (Per\u00fa) el 15 de marzo de 2021.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Alfredo Bullard dice que los pol\u00edticos, los competidores en el mercado pol\u00edtico, quieren \u201cregular peor, no que los regulen\u201d.<\/p>\n","protected":false},"author":4,"featured_media":4616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[248,302],"tags":[1036,927],"ppma_author":[1051],"class_list":["post-4615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analisis","category-destacados","tag-destacada","tag-populismo"],"jetpack_publicize_connections":[],"yoast_head":"\nPopulismo y publicidad enga\u00f1osa - Informatepy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/informatepy.com\/2021\/2021\/04\/24\/populismo-y-publicidad-enganosa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Populismo y publicidad enga\u00f1osa - 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